Tag: business

“Social” media has become the heart of contemporary life.

It’s where ideas spread, debates unfold, and communities grow.

These platforms shape how we communicate, how we consume information, and how economies thrive. But they are owned and controlled far from Europe, driven by interests that often clash with our values.

This is no longer sustainable.

For years, Europe has been a bystander in the digital revolution, relying on platforms that profit from our engagement while undermining our privacy, trust, and independence. There’s also immense opportunity still: the creator economy is now worth over $220 billion—and growing to over $500 by 2027—but Europe has yet to claim its space.

That needs to change.

This is why I am leading Project hashtag#Monnet, an initiative to building a true European competitor.

A platform designed from the ground up to reflect European values—privacy, fairness, NEUTRALITY—and to empower creators, not exploit them. A platform where users are respected, data is protected, and creators can thrive sustainably. Currently only 0.1% of creators can live through their work.

This isn’t just about creating another social media platform.

It’s about giving Europe a voice in the digital age.

About ensuring we are not forever dependent and can also help shape innovation through healthy competition.

The challenge is immense.

Platforms like TikTok and Instagram dominate because they’ve invested billions—not just in technology, but in capturing markets and locking in users. Bytedance spent 5 dollars to acquire each of your kids as a user.

And as America doubles down on its digital dominance with unprecedented investments in AI, Europe risks falling even further behind.

But I believe this is the moment.

With the right vision, leadership, and investment, Europe can build its own digital ecosystem.

One that isn’t defined by manipulation, disinformation, or exploitation. One that prioritizes trust, transparency, and opportunity.

The work has already begun. I am collaborating with a team of experts in social media, technology, and digital strategy to turn Project Monnet into a reality. I’m connecting digital, social, business and political leaders throughout Europe (EU+) to get this done.

We know what we are up against, but we also know that Europe cannot afford to wait any longer.

This is our chance to shape the future.

If we don’t, someone else will.

Politics won’t solve this moment, the market must.

Project Monnet is about more than building a platform.

It’s about building Europe’s digital independence.

And the time to act is now.

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If you are interested in BUILDING this get in touch. OR: Tag a friend who might be interested. Risk Capital connections very welcome. This is going to be capital intensive. If you’re interested in discussing this at a think tank level, this is NOT for you.