Christos Floros

Author: Christos Floros

  • Thank you

    Thank you

    As we launch Monnett, I just want to say thank you.

    The support we’ve received across Luxembourg has been incredible. From Silicon Luxembourg to Paperjam, from Chronicle to Luxembourg Times, from RTL to Wort, every publication has helped amplify our story and our mission.

    And beyond the press, to all the creators, influencers, entrepreneurs, policymakers, and friends who’ve worked non-stop, shared, connected, and believed in this project.. I’m deeply grateful.

    It’s amazing how grassroots this support feels, yet how global it’s becoming. One day, I’ll write the world’s longest thank-you note to everyone who’s been part of this. For now, just know how inspiring it is to feel this energy around us.

    I’m truly humbled, and more determined than ever to build something worthy of this community.

    Christos

  • Why we build Monnett

    Why we build Monnett

    Six months ago, we started building Monnett, a European social network, made for the world.


    Not another app, not another “community.”


    A space that belongs to its people, not to an algorithm.

    We did it because the internet has quietly become the opposite of what it was meant to be.


    Every click is tracked, every emotion profiled, every conversation analyzed for profit.


    And we’ve started to accept it as normal, that everything we do online is recorded, stored, and used to shape what we think next.

    Monnett exists because we think that’s unacceptable.

    We don’t need AI pretending to be people.


    We don’t need systems that decide what’s relevant for us.


    We don’t need to be constantly observed to participate in public life.

    We need a space where people can simply talk again. Freely, safely, and on their own terms.

    Monnett is built on a simple idea: control belongs to the us.
    You decide how much the algorithm helps you discover new content, or not at all.


    You choose how far your posts travel.


    You own your feed, your data, your attention.

    It’s not anti-technology. It’s pro-human.


    It’s about putting the digital world back under human control, before it stops resembling one.

    Monnett launches early access tomorrow, from Europe.


    Because if we still believe in privacy, in freedom, and in the idea that democracy depends on open communication: building our own platforms is no longer optional.

    It’s necessary.

  • CALLING ALL ARTISTS.

    CALLING ALL ARTISTS.

    You are the change-makers.

    You are the people who wake others up.

    You are the people who create beauty and meaning.

    Be the first on @monnett.social and help us create a digital space we’d be happy to share together.

    If you have artist friends, theatre practitioners, stand up comedians, sculptors or writers, poets and painters, actors or musicians, tell them about @monnett.social we would be grateful!

    Good morning from sunny Luxembourg

    Christos and Archy 🐕

  • All Hail King Donald 👑

    All Hail King Donald 👑

    It’s time we face the music.

    The era of rules-based international order is over — and we should embrace our fate.

    The world’s richest democracy is making it very clear: sovereignty is negotiable, alliances are optional, and the only thing that really matters is what one man feels on any given day.

    After all, who needs boring, outdated concepts like international law, multilateral cooperation, or predictable foreign policy when we can simply crown Trump the rightful king of the free world and let him run global affairs the way he’s always wanted — by gut instinct, grievance, and a gold-plated iPhone while he chats with his Gold Card friends?

    If he wants Canada, he can have it.

    If Europe wants to stay independent, it should probably learn how to build tanks. And if Ukraine still hopes for support, they should definitely start investigating Hunter Biden and sign away their natural wealth.

    That’s the deal — take it or leave it.

    Obviously, absolutely not.

    This isn’t a joke, though the absurdity of it is hard to ignore.

    What’s happening right now is more than just the return of Trump—it’s the systematic dismantling of the world order built since 1945. Ukraine’s future hangs in the balance of every Western election. The Middle East simmers on the edge of full-scale regional war.

    Meanwhile, the U.S. is flirting with imperial fantasies — making it very clear that this administration won’t just turn away from its allies, but actively reshape the world into one where might makes right.

    What’s left of Europe’s complacency should have been shattered by now.

    The reality is this: nobody is coming to save us.

    If we want to preserve anything — democracy, self-determination, or even the basic idea that smaller nations have the right to exist — Europe needs to stand up and claim its own role in the world.

    That means investing in our own defense. It means building our own digital infrastructure. It means competing in technology, media, and the very systems that shape the public sphere — without waiting for permission or protection.

    The world order is being broken in real time.

    What comes next is up to those who decide to build.

    I want to know what you think about all of this.

    Christos

  • Compete Now or Forever Hold Your Peace

    Compete Now or Forever Hold Your Peace

    Before 9 AM today, I’d already had two meetings.

    The pace is intense, but that’s what makes being involved in new ventures so exciting.

    Every conversation opens a door—new ideas, new challenges, and a constant test of how quickly I can absorb, adapt, and apply.

    Since announcing Project Monnet, the messages haven’t stopped. People from across industries reaching out, offering insights, asking the right questions, challenging my thinking. I still have a list of people I need to reach out to.

    First call was key developments and messaging strategy for Deelan, a project Panos Meidanis is leading to redefine training platforms, that I’m incredibly excited to be involved in.

    Two completely different worlds—one about the future of digital public spaces, the other about the future of learning—but the same lesson applies: the steepest learning curves are where the real energy is.

    In the second call, Brian and I talked today about how social media doesn’t just connect people—it shapes them. How easily influenced 17-24 year-olds are running around supporting new oligarchs. How platforms don’t just reflect culture, they create it. What decentralised hosting really would mean for a platform like Monnet, how decisions now will impact the way it scales, how it’s governed, and who truly owns the conversation.

    This is the beauty of being in the middle of something new.

    You start by trying to solve a problem, and along the way, you realise the real challenge is learning to be hyper-focused—knowing what matters, what doesn’t, and to bring in people who are stronger where you are not.

    There’s a temptation in any venture to try to do everything. To be everywhere.

    But that’s not how things get built.

    The best founders don’t micromanage every detail—they surround themselves with the right people, the ones who can take a vision and execute it better than they ever could alone.

    On another, really meaningful note. Sven Clement recently asked me: Imagine you succeed. What happens if, in five years, Meta wants to buy you out?

    It’s a good question.

    One I don’t have a perfect answer to yet.

    But what I do know is that real alternatives can still be built. That despite Peter Thiel’s fixation on monopolies, competition isn’t dead. That Apple wasn’t first, IBM didn’t stay dominant, and history is full of moments where something new disrupted what looked untouchable.

    And history is shifting again.

    The U.S. is locking in its digital dominance. A $500 billion AI investment will attempt to cement its control over the next era of technology. Trump is openly pushing to make Canada a state, reinforcing the fact that this is no longer just about trade or defense alliances—it’s about control.

    About consolidating influence, about deciding who owns the future.

    So where does that leave Europe?

    Still debating whether we need to compete.

    Still relying on platforms that don’t reflect our interests.

    Still waiting.

    But we don’t have time to wait.

    The future of democracy is linked to digital sovereignty.

    Right now, I’m in the middle of that learning curve—balancing multiple projects, solving different problems, staying focused while embracing what I don’t yet know. It’s challenging. It’s chaotic. It’s exactly where I want to be.

    On to the next call. For Hootsuite, the regular work day begins, we’re building the future of social media performance. The entire #Oneteam is working on solving the biggest marketing and ROI question since the invention of social media. Perhaps even media itself.

    2025, accelerating fast.

  • Project Monnet, Platforms for Europe

    “Social” media has become the heart of contemporary life.

    It’s where ideas spread, debates unfold, and communities grow.

    These platforms shape how we communicate, how we consume information, and how economies thrive. But they are owned and controlled far from Europe, driven by interests that often clash with our values.

    This is no longer sustainable.

    For years, Europe has been a bystander in the digital revolution, relying on platforms that profit from our engagement while undermining our privacy, trust, and independence. There’s also immense opportunity still: the creator economy is now worth over $220 billion—and growing to over $500 by 2027—but Europe has yet to claim its space.

    That needs to change.

    This is why I am leading Project hashtag#Monnet, an initiative to building a true European competitor.

    A platform designed from the ground up to reflect European values—privacy, fairness, NEUTRALITY—and to empower creators, not exploit them. A platform where users are respected, data is protected, and creators can thrive sustainably. Currently only 0.1% of creators can live through their work.

    This isn’t just about creating another social media platform.

    It’s about giving Europe a voice in the digital age.

    About ensuring we are not forever dependent and can also help shape innovation through healthy competition.

    The challenge is immense.

    Platforms like TikTok and Instagram dominate because they’ve invested billions—not just in technology, but in capturing markets and locking in users. Bytedance spent 5 dollars to acquire each of your kids as a user.

    And as America doubles down on its digital dominance with unprecedented investments in AI, Europe risks falling even further behind.

    But I believe this is the moment.

    With the right vision, leadership, and investment, Europe can build its own digital ecosystem.

    One that isn’t defined by manipulation, disinformation, or exploitation. One that prioritizes trust, transparency, and opportunity.

    The work has already begun. I am collaborating with a team of experts in social media, technology, and digital strategy to turn Project Monnet into a reality. I’m connecting digital, social, business and political leaders throughout Europe (EU+) to get this done.

    We know what we are up against, but we also know that Europe cannot afford to wait any longer.

    This is our chance to shape the future.

    If we don’t, someone else will.

    Politics won’t solve this moment, the market must.

    Project Monnet is about more than building a platform.

    It’s about building Europe’s digital independence.

    And the time to act is now.

    —-

    If you are interested in BUILDING this get in touch. OR: Tag a friend who might be interested. Risk Capital connections very welcome. This is going to be capital intensive. If you’re interested in discussing this at a think tank level, this is NOT for you.